Drive Targeted Traffic to your Website through SEM and PPC Services
Can’t locate your website on Google searches? Struggling to get above your competition? As your Google Adwords management partner in San Diego, we'll optimize your ads and content for the best ROI while bringing in the best customers to your business with our PPC management services.
PPC is a quick way to get leads when you need it faster than a solution like SEO.
Google Partner Accredited
Only agencies that achieve the high standards set by Google can be certified as Google Partners, providing trusted online marketing solutions.
Search Marketing for Higher ROI
Combining digital marketing campaigns is not just for higher ranking positions on Google. It is also a great strategy for increasing traffic and conversion rates on your website. We develop comprehensive digital campaigns geared toward human behavior and increased conversion rates. We combine SEO with PPC to identify critical data points regarding consumer intentions, behavior, geographical location, etc. With this level of precision we can do the following:
- Enhanced keyword strategy
- Optimal PPC budget for increased returns
- Aligning PPC ads with offline campaigns to increase brand awareness and conversion rates.
Here are the results you can expect:
- Decreased cost per click
- Increased traffic
- Overall lower ad spend
- Higher profits
SEM/PPC Marketing Process
We provide continuous tweaking to get the lowest cost per acquisition (CPA) and the highest conversions for your business. This "nerdy" work is the technical stuff most of our clients simply do not have the time to learn or do.
Key Metrics to Increase your PPC Success (KPIs):
• Total Cost of Campaign/Number of Leads = Cost Per Conversion (CPC)
• Profit From Ad Campaign/Cost of Ad Campaign = Return on Ad Spend (ROAS)
• How many times customers return/ ave sale = Customer Lifetime Value (LTV)
• % of leads that turn into sales = Close Rate
• How much you spend to acquire a new customer = Cost Per Acquisition (CPA)
Take advantage of PPC Services to boost your SEO
PPC and SEO go hand in hand. PPC fills in the gaps in regard to how you reach the target audience. This is our promise.
1. Increased website visibility on SERPs
Do you believe you can push your website to rank number one on the search engines? We can help you do just that. But before you start celebrating, we need to examine your authoritative pages. Using the search terms that rank position #1 in Google is not enough. Often, top results are driven by PPC ads. If you want potential clients to see you first every time they search for your site, it is important that you include PPC ads. It is good to dominate in both paid and organic search results. This will convince your audience that indeed you have an established online presence.
2. Increase traffic and links
Content is the main factor in SEO. It drives traffic and links and, in return, your domain authority. For it to work, you must convince the audience to read, link, and share your content. One of the easiest ways to promote your information to a greater audience who would otherwise not see it is through PPC. The strategy is very cost-efficient because it allows you to bid on a wider range of keywords than conversion-based marketing. The greatest benefit of paid campaigns is that you can choose your audience depending on their browsing habits. Also, you get to target particular job titles and interests. This will allow you to show your content to top bloggers, reporters, and influencers to boost the chances of your content getting to top websites and blogs
As you can see, PPC and SEO are like best friends forever. They drive traffic, brand awareness, and conversions. But they require consistent efforts to succeed.
Sample 90-day PPC Roadmap
Month 1 - Establishing Your Campaigns & Discovery
- Analyze current campaigns for areas of opportunity
- Perform market research and competitor analysis
- Keyword discovery
- Restructure the account with a focus on segmentation
- Review Search Terms to ensure keyword relevancy
- Split test Ad Copy to establish best performers
- Create roadmap of industry landing pages based on insights and competitive analysis
- Split test landing page design and on-page elements to discover best-performing CTA’s
- Establish a strategy for Remarketing
- Error evaluation
- Monthly Presentation
- Baseline Report
Month 2 - Analyzing Data & Optimizations
- Review & optimize Ad Copy using split testing data
- Review keyword performance associated with Avg Position
- Optimize budget allocation
- Review and optimize Ad schedule
- Review and optimize based on the Geographic Report
- Test different Portfolio Bid Strategies
- Develop new opportunities from Search Terms report
- Review landing page performance, segmented by device, and suggest improvements
- Continue to test landing pages
- Review and optimize Remarketing ads and placements
- Monthly report
- Monthly strategy session
Month 3 - Analyzing KPI Progress & Continued Segmentation
- Further campaign segmentation based upon best-performing keywords
- Continued landing page development and testing
- Keyword review and management
- Allocate spend to top-performing ad groups
- Review performance across campaigns and eliminate any areas potentially leading to wasted ad spend
- Updated research on competitive environment to ensure PPC competitiveness
- Monthly report
- Monthly strategy session
