How do you generate thousands of dollars in additional sales through email marketing alone?
IndieMerchStore is an online retailer selling various forms of merchandise from band t-shirts to skateboards to art prints. The company started working with { ae } Design Co. way back in 2010 (and has been ever since!) to increase their brand awareness and online sales through the email marketing channel.
Solution
{ ae } Design Co, not only initially developed a solid foundation for their email marketing initiatives with a well-thought out strategy, responsive template designs, analytic tracking, campaign testing and optimization, but has been managing every one of their campaigns since. In addition, { ae } Design Co. also has development numerous Facebook store apps and web store designs for this and some of their other companies.
The Results
- Over hundreds of thousands derived from email clicks alone!!!
- 120% increase in email marketing sales
- 133% increase in paid transactions from email marketing campaigns alone
- Overall decrease in email marketing investment and increase in return with easy to update email templates and tried and tested strategies
Services
Strategy & Planning
Ongoing Campaign Strategy
Design
Responsive email template
Website email sign up
Facebook store app
Marketing & Optimization
Monthly campaign sends
Analytic tracking & reporting
Ongoing campaign optimization including A/B testing